LG Electronics is introducing the company’s 2024 OLED TV lineup. Powered by the company’s latest AI processor with four-fold higher AI performance, LG promises that these new additions to the OLED lineup deliver unparalleled viewing experiences with even more vibrant, lifelike picture quality.
LG is introducing the all-new and expanded OLED TV lineup for 2024 with a cutting-edge AI-powered processor; developed by LG, exclusively designed for OLED TVs. Notably the LG SIGNATURE OLED M4 and LG OLED G4 TVs are equipped with the new α (Alpha) 11 AI processor, which effectively enhances picture and audio quality. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor.
LG’s newest OLED TVs come with upgraded AI upscaling, using precise pixel-level image analysis to effectively sharpen objects and backgrounds that may appear blurry. All driven by the discerning judgment of the AI itself, delivering a more clear and vibrant viewing experience. Moreover, the AI processor refines colors by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional.
This all culminates with the LG SIGNATURE OLED M4, LG’s wireless OLED TV. Now available in a new 65-inch screen size, allowing for a diverse range of screen options. From the versatile 65-inch model to the 97-inch giant, cleaner and distraction-free viewing is easily attainable. The wireless Zero Connect Box completely eliminates all connected cables. The OLED M4 is the world’s first TV with wireless video and audio transmission at up to 4K 144 Hz, delivering superior OLED performance with accurate details and an elevated sense of immersion.
Besides offering improved picture quality, the AI Sound Pro features offer richer and fuller audio while leveraging the built-in speakers’ virtual 11.1.2 surround sound to build the perfect viewing environment. AI technology also effectively separates vocals from soundtrack to enhance the clarity of dialog, and seamlessly elevates the audio as if it were emanating naturally from the center of its screen.
LG OLED TV’s reputation as the ultimate gaming TV is secure with the latest models featuring several gaming advantages including a 4K 144Hz refresh rate and comprehensive HDMI 2.1 features. These advanced TVs also come with Game Optimizer to let gamers switch between display presets designed for different gaming genres, and support NVIDIA G-SYNC Compatible and AMD FreeSync to eliminate immersion-breaking tearing and stuttering for the most dynamic, true-to-life gaming experience.
LG elevates the home entertainment experience even further with versatile personalization and added convenience. By utilizing the latest version of webOS, users can create up to 10 individual profiles to tailor the experience. LG’s latest smart TVs can even recognize users’ voices based on profiles and offer personalized recommendations by interpreting patterns from comprehensive usage history.
Based on individual profiles, users can customize the Home screen in the latest webOS smart TV platform and set up their personalized settings with minimal effort. This allows them to access their favorite services and content effortlessly and benefit from a personalized Picture Wizard, a service that lets them adjust image quality to their liking. Making the user experience even more seamless, the Home screen’s user-friendly interface provides a preview of their most recently watched content, which means they can easily access information about recently used apps and play videos promptly and effortlessly.
With the webOS Re:New program, LG is offering the latest webOS upgrade to existing LG Smart TV owners to give them an up-to-date TV experience for the next five years. This upgrade applies to the company’s 2022 OLED TV models and 2022 QNED Mini LED 8K models, and in the future, will be extended to more LG TV products worldwide as well, enabling the customers who purchase these LG TVs to benefit from distinctive user experiences thanks to the continuous five-year webOS upgrade.
LG is committed to delivering the best user experiences to everyone by enhancing the accessibility of its products and facilitating seamless experiences across multiple devices. LG 2024 smart TVs with the latest webOS can interact with smart home devices supporting Matter, the universal standard for smart home IoT interoperability. The newest LG TVs also support Apple AirPlay and Google Chromecast built-in for improved compatibility with mobile devices, allowing users to effortlessly cast content from a device to their ultra-large screen to unlock exceptional viewing at home.
For an enriched home entertainment experience with heightened immersion, LG OLED TVs and QNED TVs pair with LG soundbars through WOWCAST Built-in, resulting in superior audio quality from seamless wireless connectivity. WOW Orchestra creates three-dimensional audio immersion, with the TV’s built-in speakers and soundbar working in harmony to present a unified audio system.
To enhance the user experience for individuals with diverse abilities, LG TVs offer a wide range of accessibility features within Quick Card’s Accessibility section. This means that everyone can now effortlessly find accessibility features on the Home screen, including useful services designed to support disabilities. Additionally, remote control tutorials and chatbot services help users access services with just their voice.
Visitors to CES 2024 will have the opportunity to explore LG’s latest innovations and achievements in creating a smart, better life, from January 9-12 at the company’s booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit www.lg.com/ces2024 and LG Global YouTube channel.
For more information, visit www.LG.com.
