Picking up on the buzz generated from Lightapalooza 2024, this guide features advice from integrators who have already invested in lighting fixtures as to how they are pitching it to trade partners and homeowners. It also includes perspectives from manufacturers and manufacturer’s representatives about this rapidly expanding product category.
Stories include:
- Lessons Learned in Lighting: Dealers share some of their knowledge about the best ways to present lighting fixtures to trade partners and clients.
- Delighting Your Clients With Lighting: What your sales team should know before they begin offering lighting to end users and the home building trades.
- The Path to Lighting Success — The Independent Rep’s POV: Why taking time for education, attending shows, and networking at events is increasingly critical.
Click here to read the Integration Guide to Selling Lighting Fixtures.
