Ricardo Benucci, Senior Manager of Lighting Business Development at Lutron, discusses how luxury home custom installers and dealers who do not offer lighting control as part of their portfolio can easily demonstrate its benefits. For those who are already Lutron dealers, Benucci explains the technology behind its groundbreaking new Ketra D2 and Rania D2 architectural downlights.
Check out the full video interview below.
Making the Lighting Pitch Smooth
With the Lutron Experience App, integrators can easily show customers how different lighting and shading scenes will look in their homes. “The app has enabled a very immersive, virtual journey through not only lighting but also shades and control,” said Benucci. The app provides an integrator with a tool that helps a homeowner visualize the positive impact of lighting, shading, and control. “With the app, an integrator can bring the natural light story to life. You can scroll throughout one day and see real demonstrations of how natural light behaves. It’s a very good way to see how light shifts with the sun’s color temperature throughout the day.” Using the interactive scroll simulator, integrators can show homeowners how Ketra’s intelligent lighting syncs with the sun’s color temperature throughout the day.
Related: Lutron RadioRA 3 Lighting and Palladiom Shading System Review
Groundbreaking Innovation in Lighting
Lutron recently announced the Ketra D2 and Rania D2 architectural downlights. D2 ushers in a new chapter for the company, making Ketra and Rania available in a smaller form factor than ever—a new two-inch aperture downlight.
“Ketra is different from everything else that exists in the market,” Benucci said. “We can safely say that there’s no lighting technology that can fully capture the experience of this exceptional quality of light other than Ketra, and we can say that Ketra is the world’s most innovative light source.” Several elements set Ketra apart from anything else available, including that every component is manufactured in-house. “The custom integrated circuits of the emitter itself, all the patent optical package we make them ourselves, including the wireless technology we use to communicate with the fixtures,” he added. “By controlling every aspect of the design, not only for the lamp or the luminaire but also for the Lutron HomeWorks system that controls the light, we can make sure to truly deliver the promise of this exceptional quality of light.”
With solutions like Ketra, “We can bring the closest replication of natural light into your home,” Benucci explained. “We call this, ‘Natural Show.'” As the sun rises in the early morning, the home is filled with warm light. “As the sun rises, a coolish white light helps you focus and feel energized for tasks ahead.”
Ketra emulates the complete daylight cycle. “As the day progresses into the late afternoon, you start to wrap up your busy workday, and the lights gradually warm up again, creating a relaxing ambiance.” Lighting control is about creating an experience. “Perhaps you open a bottle of wine to share with your significant other, and then in the evening, you enjoy a lovely dinner, maybe reading your favorite novel before bed.” With Natural Show, the whole daylight cycle does not change the intensity of the light but changes the color temperature as it happens in nature.
Taking the Next Step with Lutron
Whether you’re thinking about adding lighting to your portfolio of offerings or you’re a current Lutron integrator and want to learn more about the power of Ketra, Benucci encouraged integrators to visit a local Lutron showroom. You can find the full list of locations here. If there is not a showroom that’s convenient for you, Lutron can help pair you with a regional representative.
