Rotel has announced a significant strategic shift in its U.S. market operations. Effective March 1, 2025, Rotel will directly distribute its Rotel and Michi products to dealers across the United States through its newly established entity, Clear Wave Ventures, LLC.
This move underscores Rotel’s commitment to strengthening relationships with its dealer network, ensuring efficient operations, and directly delivering service and support. The change positions Rotel to adapt swiftly to market demands and solidify its presence in the U.S. audio market.
Clear Wave Ventures, LLC, headquartered in Houston, Texas, will warehouse and distribute for directly from its own warehouse, ensuring timely and reliable deliveries. The state-of-the-art facility will also serve as a hub for Rotel and Michi inventory and sales, technical support and service, and spare parts holdings. Dealers can expect robust stock levels with centralized U.S distribution.
“This new business model allows us to foster closer collaboration with our network of premium dealers. The central Houston operations hub will further streamline operations as we continue elevating the Rotel and Michi brands in the U.S. market,” says Peter Kao, managing director of Rotel. “We’re excited about the opportunities this change brings and are fully committed to the success of our valued partners.”
James Krodel will lead U.S. sales operations, supported by a dedicated team of professionals and Rotel’s global headquarters. For inquiries on becoming a Rotel and Michi dealer, Krodel can be reached at james@rotel.com.
Rotel’s direct distribution model includes managing all service, repairs, spare parts, and warranty claims within the United States, beginning March 1, 2025. Rotel extends its gratitude to Fine Sounds Americas of the McIntosh Group (Bose) for their years of partnership and support.
For more information, visit rotel.com.
