Nice continues to strengthen its commitment to North America and partner success across business units by enhancing its focus on marketing resources and with the appointment of Danielle Karr as its new marketing director.
Nice is committed to building a comprehensive ecosystem offering seamless integration across smart home, energy management, security, access, and perimeter protection. The modular and scalable approach enables integrators to provide end-users — whether homeowners, commercial property managers, or security professionals — with end-to-end solutions that include everything from lighting control and climate management to advanced security and gate automation. Continued focus on interoperability across the ecosystem meets the diverse needs of today’s customers seeking smart, easy-to-use experiences for their properties.
“Our goal is to ensure partners in all sectors — whether security, gate/door automation, or smart home — have the best tools to communicate the value of our products,” says Mark Owen Burson, managing director of ProAV Solutions and interim chief marketing officer at Nice North America. “We want our partners to confidently deliver tailored, seamless solutions that enhance the end-user experience while making their jobs easier and more efficient— marketing is key to achieving that as well as having team members like Danielle driving the evolution.”
Key initiatives include:
- Enhanced Solution Selling Support: The Nice ecosystem enables integrators to offer scalable solutions supported by tailored marketing support, including customized campaigns and interactive tools that help showcase how Nice offerings can be seamlessly integrated into their projects. Many of these resources are already available through the Nice Partner Portal, offering a wealth of tools and materials with additional enhancements planned.
- Expanded Marketing Resources: A broader suite of customizable marketing materials designed to help integrators effectively communicate the benefits of the Nice ecosystem to a wide range of customers are under development for 2025. These assets will include digital and physical resources to support partners across business lines, emphasizing flexibility, ease of installation, and long-term benefits.
- Focused Training and Education: Partners can expect expanded educational programs through Nice University and other initiatives that will equip them with the knowledge and tools to deliver exceptional service and stay ahead of market trends.
The appointment of Danielle Karr as director in Nice North America further reinforces the company’s commitment through value-added marketing and communications, awareness and demand generation, and customized programs designed to enhance in-market initiatives. Karr brings extensive experience from previous roles at Vivint, Control4, and Snap One, where she successfully led marketing engagement and was instrumental in the success of the Control4 Certified Showroom Program.
“I’m thrilled to be part of Nice at such an exciting time, as we continue to innovate and expand our offerings across the smart home, security, gate, and access control sectors,” says Karr. “Our commitment is to provide integrators with the tools and support they need to succeed. The future of Nice is all about empowering our partners with comprehensive solutions that drive value and make a real impact across every market we serve.”
For more information about Nice, visit www.niceforyou.com.
