Daisy has established a strong presence in South Florida, one of the most vibrant markets in the systems integration industry, with the addition of a key regional player. First Priority Audio (FPA) marks Daisy’s eighth location and the continuation of a strategic initiative to provide integration firms the robust support system and other advantages of a nationally recognized brand.
This new Daisy location builds upon Daisy’s two other existing locations in South Florida: Cinema Sound Unlimited in Coral Springs and Digital Homes in Sarasota. Daisy will look to leverage the best practices of each location to provide stellar services to customers across South Florida.
FPA CEO and founder Bert Herrero joins the Daisy team while continuing to support his company’s extensive customer relationships and help with the transition. FPA executives Joel Hernandez and Stephanie Ruiz remain on board as FPA’s general managers to help grow FPA’s legacy of exceptional operations and client service. They will continue to operate from FPA’s Pompano Beach office and, as a flagship operation known for its exceptional processes, will be a strong exemplar to other Daisy franchise locations.
Adding this respected integration firm to its other South Florida operations not only strengthens Daisy’s presence in the region but also positions FPA for significant growth. Under the Daisy umbrella, FPA will benefit from a branch support system including technician training and career development, significant employee healthcare and retirement benefits, sales and marketing strategies, technology and call center infrastructure, and more.
FPA brings to the Daisy network a well-established reputation in the high-end luxury market, with decades of experience, strong builder relationships and impressive installations.
“We’re thrilled to be a part of the Daisy network, as it gives our company an even stronger edge in a very competitive market,” says Herrero. “FPA has always prided itself on providing its clientele with exceptional products and service. Daisy gives us leverage to do even better.”
Adds Hagan Kappler, CEO and co-founder of Daisy, “Partnering with Bert, Stephanie, Joel, and the rest of the FPA team reinforces our position in the South Florida market and our entire Daisy franchise network. We look forward to working with their talented technicians and other dedicated team members to deliver exceptional experiences to our clients.”
Manny Fernandez of Strategic Business Intermediaries was FPA’s broker for this transaction.
For more information about becoming a Daisy-certified technician or sales professional, visit daisyco.com/industryleadingemployeeprograms.
To learn more about becoming part of Daisy’s family of integration firms, new business owners can visit daisyco.com/newteammember and existing integration firms can head to daisyco.com/joiningthedaisyteam.
