Onkyo has unveiled its vision for the future, revealing what the company is calling “an all-new Onkyo.” The Onkyo brand identity and future product developments will stem from a sense of harmony and minimalism. A collected, deliberate, and unassuming presence achieved through use of natural materials paired with advanced technology and wrapped around both cool and warm tones instills trust and confidence in this new age. Onkyo’s refreshed tone is serious, professional, confident and polite, in true Japanese style. It will maintain humility and respect for its audience. Its mantra is to keep content relevant, precise, and of the essence, without over-embellishment to let the experience speak for itself, leaving room for consumers to connect emotionally with the brand and its products.
Within the walls of Onkyo Headquarters, the all-new global Premium Audio Company Technology Center (PACTC) has been established in Osaka, Japan. The establishment of PACTC is more than just a facility; it’s a hub for innovation where Onkyo’s engineers, technicians, and marketing teams collaborate to develop the next generation of ground-breaking audio products.
This new center is already playing a pivotal role in delivering high-performance audio solutions to consumers around the world. There, a team of 59 dedicated Onkyo employees leverage their deep knowledge (thanks to an average 22-year tenure) and expertise to drive excellence in new product development. This wealth of experience ensures that Onkyo is not only building upon our legacy but is also pushing the boundaries of audio engineering for the future.
All-New Brand Marketing
A new look and feel to the iconic Onkyo brand attracts the modern tech-savvy buyer. An updated Onkyo logo demonstrates a clear beginning of Onkyo’s new era. The new logo retains the visual brand equity that has been achieved over more than 45 years, showcasing the inheritance of Onkyo’s tradition and respect for its past, while updating to a more modern kerning in an intentional look forward. The space between each letter represents a change from the past, new possibilities, and stability for the future. It also speaks to the envelopment, experience, and cinematic wide-screen space that Onkyo products create in the home.
The new marketing brand typography is the sophisticated and sleek Roboto Condensed. This fresh visual identity is designed to resonate with today’s consumers, encapsulating Onkyo’s dedication to superior audio experiences while appealing to a new generation of listeners. With this new creative advertising and marketing design, along with sophisticated and impactful features, Onkyo’s new logo is an upscale color palette of a dark blue, blue green, soft green and black.
Technology Partnerships
Powered by Onkyo is a theme you will continue to see as in PAC-owned Klipsch products, are equipped with Onkyo-engineered electronics. Elevating the Onkyo brand as the reference audio name will continue through the future with even more co-branded endeavors. One exciting example is our collaboration with Klipsch on the Flexus Sound Systems—powered by Onkyo.
Onkyo works with important partners to deliver iconic technologies as Dolby, DTS, THX, HDMI, Wi-Fi, Bluetooth, AirPlay, Google Cast, Amazon Music, TIDAL, Deezer, Spotify, Pandora, Roon, Dirac, IMAX Enhanced, TuneIn, Works with Sonos, Qualcomm aptX HD, Savant, Domotz, ELAN, Crestron, AURO 3D, Over C Pro, Luxul ProWatch, URC, Control 4, Josh.ai, and others to equip Onkyo products with the latest features and enhancements – most at no additional cost to buyers.
Marketing Collaborations
Onkyo has announced collaborations with some of the most iconic names in entertainment, including several Marvel Television titles on Disney+. These opportunities to work together not only enhances its product offerings but keep the Onkyo brand at the forefront of the entertainment experience at home. Onkyo was the official home audio system of Marvel Television’s Agatha All Along, now streaming exclusively on Disney+. We’re looking forward to more collaborations in 2025.
New Products
You will be introduced to new product categories as Onkyo returns to home speakers and advanced specialty electronics. Onkyo’s new home speaker series, and a new electronic separate series will be announced at CES 2025 in Las Vegas.
For more information, visit www.onkyo.com.
