AI was front-and-center and woven through all the technologies discussed during Samsung’s 2025 CES press conference. Samsung began its press conference with a montage showing how the company’s messaging about AI and smart home technology has progressed over the past decade. Starting in 2014 when the company said the home of the future would be smart, to 2016 when the promise of the connected smart home became a reality, to 2018 when the company rolled out next-generation technology, including IoT, AI, AR, to 2020 when the focus was on future technologies that are safe and responsible, to last year when the message was for AI to be transformational in its capabilities, but that it must be safe and accessible to all.
Samsung CEO Jong-Hee Han opened by saying that the company shared its vision of AI for all last year, with the company wanting to make this an every day, everywhere experience. Samsung’s SmartThings allows devices to work together to make life more comfortable, and today there are more than 340 SmartThings partners, making possibilities greater than ever. Samsung is now looking to reshape the industry with Home AI.
Han noted that the way we live is evolving, and that personalization is all the more important. Samsung is looking to deliver experiences beyond connection and automation, but rather to infuse more comfort and joy into users’ lives.
Jonathan Gabrio, head of Samsung’s Connected Experience Center, commented that modern smart homes can know much about us and the way we live, making data security more important than ever. To that end, Knox is Samsung’s comprehensive home security platform that uses Blockchain technology to keep personal data safe and can isolate individual devices if there is an issue. Knox isolates the most secure passwords and data, with data processing performed within the local network so the information stays safe inside the home. Gabrio also noted that everyone’s data is different depending on how devices are used, and Samsung’s Knox Matrix Dashboard will provide simplified security management, displaying the security status of all connected devices. This security will extend beyond mobile devices and TVs, with Knox Vault expanding to include home appliances. Gabrio stated that we’re in the age of Home AI, and will live in a world where technology doesn’t ask you to change, but rather adapts to your life and understands how you use your home and live with devices.
Hon Pak, senior vice president and head of Digital Health Team, said that connected devices combined with Samsung Health wearables like Galaxy Ring and Watch will perform health monitoring that will come together and integrate seamlessly across devices in the Samsung smart home, creating an end-to-end health experience. Pak noted that about 62% of adults experience insufficient sleep, but said data from Galaxy devices would recommend ways to help, and can automatically optimize devices for better sleep, such as adjusting lighting, shades, and thermostats. The devices can also detect signs of moderate to severe sleep apnea. AI can also help make sense of the data collected by these devices and help make a positive difference in how we live our lives, including recommending healthy meals to eat based on what is on hand at home.
Samsung also shared Vision AI, which will be used for enhanced searching for content, along with a new AI mode used to automatically optimize picture and sound based on viewing environment and preferences. A new generative wallpaper feature will allow TVs to create images/screen savers that can better fit into or personalize your environment. This year all Samsung QLED TVs will support Samsung Art Store, providing access to a collection of over 3000 art pieces, allowing users to turn any room into a personal gallery. Bixby will use AI for voice recognition, allowing for better personalization, and will improve audio subtitles by separating and lowering the volume of the original language while not impacting other sounds.
Samsung also showed its commitment to its Screens Everywhere strategy with a new washer/driver combo unit that features a 7-inch touchscreen, as well as new refrigerators incorporating 9-inch AI-powered displays. And Ballie, Samsung’s smart AI Home companion, will be available in the first half of 2025.
Sean Michael, Samsung product management specialist, said that the company is embedding AI across the home to make life more enjoyable and easier to manage, but added that SmartThings is now going beyond the home. With SmartThings Pro, Samsung will bring these same AI-powered solutions to business partners, such as delivering smart home customization to hotels for lighting, temperature, and ambient sound control. Samsung Heavy Industries brings SmartThings to compatible ships, such as a pre-sailing mode that can prep the ship’s settings prior to leaving, along with system monitoring and a protection mode that will notify the crew of any anomalies. Samsung is also working with Hyundai Motor Group to bring SmartThings to Hyundai EVs. This integration will allow for things like vehicle location, making recommendations on when to recharge the vehicle, and a smart battery back-up mode can allow the car’s battery to intelligently power the home during an outage.
Han said that delivering intelligent, powerful, and personalized home experiences across devices, components, and software remains one of the company’s top priorities and that Samsung will continue this journey “not just for the next decade, but for the next century.”
