In our series of #CEDIAShares blogs, we’re talking with exhibitors about the hottest technologies and trends they’re looking to see at CEDIA Expo 2024.
Q&A with Eric Waters, VP of sales at Level Home.
Why exhibit at CEDIA Expo?
As the creator of the first invisible lock that transforms a standard deadbolt into a connected lock, Level is constantly reimagining ways to open the home to new possibilities. At CEDIA Expo 2024, Level unveils new professional products that embody simple, elegant convenience.
Exhibiting at CEDIA Expo is an important milestone for Level as we move into the custom integration space with the right product mix, the right team, and the right partners. This year’s Expo is our opportunity to announce to the channel that we’re here and ready to make an impact. Level has taken the necessary steps to engage directly with dealers who will become advocates for our brand, creating the wildfire momentum we’re after.
The timing is perfect for Level to enter this space. We have built the momentum, assembled tailored product bundles for the pros, and brought on the right team members to ensure a successful launch. This Expo is our coming-out party; we want the industry to know that we are dedicated and fully committed to supporting this market. We have developed products specifically for the professional integrator. By flipping the switch at CEDIA, we aim to reach customers through professional installers, creating another layer of market penetration.
What is the most exciting trend you expect to see at the show?
Having been on the consumer product front for many years, it’s incredibly exciting to witness the evolution and sophistication of professionally installed home automation platforms. These systems are both different and similar to the direct-to-consumer market in fascinating ways, and it’s thrilling for us to become an elegant piece of the experiences they offer. The professionals in this space allow us to reach discerning customers who care deeply about aesthetics, curated looks, and the overall design of their homes.
This audience values a fully integrated web of smart home technology that enhances their living experience. Making something so complex appear simple and elegant is a significant challenge, but this is something custom integrators excel at doing. They transform intricate systems into seamless, beautiful, and user-friendly solutions that elevate the everyday lives of homeowners.
By integrating advanced components into their houses, these professionals create environments that are not only functional, but also aesthetically pleasing and sophisticated. The ability to make complex technology simple and elegant is a trend that stands out and one we are excited to be a part of at the show.
What will you focus on at the show?
At CEDIA Expo, our primary focus will be on bringing our new professional products to the market and engaging deeply with the dealer community. We aim to grow awareness around the Level brand within the custom integration channel, sharing the unique value of our products with residential integrators and their customers. Our presence at the Expo is not just about showcasing products, but also about building new relationships with CEDIA dealers, distributors, and partners.
We will also concentrate on educating dealers about the Level brand, emphasizing the benefits our products offer to consumers who desire an exceptional experience at the front door. Introducing our dedicated team to the market and aligning dealers with our vision and brand messaging is a crucial part of our strategy. We also plan to engage with smart home platform providers to foster more integration partnerships. By doing so, we aim to position Level as a leading player in the smart home industry, trusted for innovation and reliability.
To learn more, check out Level Home in booth #3354 at CEDIA Expo 2024 and visit https://level.co/.
