In our series of #CEDIAShares blogs, we’re talking with exhibitors about the hottest technologies and trends they’re looking to see at CEDIA Expo 2024.
Q&A with Chris Reed, national sales director at HK Lighting.
Why CEDIA Expo 2024?
CEDIA Expo 2024 is the premier gathering for custom integration professionals worldwide, making it the perfect venue to engage with our key customers and prospective dealers. At this event, we will unveil our expanded Artafex Outdoor offerings and services, showcasing our expertly crafted outdoor architectural and landscape lighting fixtures.
The CEDIA Expo allows HK Lighting to showcase our new offerings and reaffirm our commitment to combining clean, simple design with exceptional performance. As our founder Hiroshi Kira eloquently states, “Lighting is an art form, and each fixture we create is a tool to enhance the beauty, safety, and experience of the outdoors.” We are thrilled to share our diverse solutions and support the industry’s most important tradeshow event of the year.
What is the most exciting trend you expect to see at the show?
We are particularly excited about the growing interest in outdoor residential experiences. Our new tailored design service and dealer portal will empower custom integrators to expand their revenue streams confidently into outdoor architectural and landscape lighting. Attendees at CEDIA 2024 will witness firsthand how HK Lighting’s premium outdoor lighting products can transform landscapes into works of art, enhancing the residential outdoor experience.
What will you focus on at the show?
At CEDIA Expo 2024, HK Lighting will spotlight the enhanced Artafex Outdoor product line for the custom integrator channel. Our dedication to quality and innovation is evident in our new offerings, including the sophisticated Bronze finish for our premium lighting fixtures.
We are also proud to introduce our tailored design service, collaborating with dealers to create customized lighting layouts that elevate outdoor spaces. Additionally, our new HK Lighting dealer portal simplifies order placement, enhances accuracy, and ensures a seamless experience.
CI professionals can explore HK Lighting’s premium Artafex Outdoor Accent, Path, and Flood lighting fixtures, crafted from aircraft-grade 6061-T6 corrosion-resistant aluminum, anodized and powder-coated for a marine-grade finish, and IP67 rated for water and dust protection. These fixtures feature a flexible swivel/lock system for maximum rotation and durability, precision optical control for targeted illumination, advanced glare management, and are tested end-of-line for water tightness and light quality.
To learn more, check out HK Lighting in the DMF Lighting booth #C911 at CEDIA Expo 2024 and visit https://www.hklighting.com/.
