Midwest integrator Echo Systems has initiated a large-scale brand refresh that includes a name change. Echo Systems’ acquisition of Integrated Electronics in 2019 and Dallas Sight and Sound in 2021 led to major expansion of territory, talent, and offerings, and owner John Palser feels it is time to reimagine the company as one unified team under the new name of Denizen.
“Who we’ve been is incredibly important,” says Palser, founder of Denizen. “The history and legacy of each of these companies will never be lost — they’ve all contributed so much to who we are as a team. But now is the ideal time to imagine all that we can be together and bring a new spirit and vision to the collective group.”
That vision was also largely influenced by a new approach to customer service and satisfaction. Leadership felt that the client experience must take center stage, even in the naming and branding. For most Americans, “home” has taken on a more important role than ever before, whether it’s a place of quiet refuge, a home office, a busy, bustling hub of family life, or, for many, all of the above. Palser and team came up with the idea that one shouldn’t just feel like a “resident,” but instead a true citizen of their own home. Hence the name Denizen, which they define as one who truly rules their space, moving through each day with intention, focus, and, hopefully, sheer delight — especially with integrated and smart technology.
The busy Denizen team also travels. With offices in Omaha, Kansas City, and Dallas, they are now actively working on projects across 14 states, from South Dakota to Texas. They’re also open to new growth, having extended the language around their services to include “wherever you call home.”
For more information, visit www.denizenhome.com.
